Megalytic Blog

GUEST POST: What is Data Visualization?

TapClicks Team — Fri, 24 Jan 2020 14:30:00 GMT

In 1918, an advertisement in the San Antonio Light displayed a phrase that would quickly become a household idiom:

“An image is worth a thousand words.”

Resize your Widgets in Megalytic Reports

staff@megalytic.com (Megalytic Staff) — Tue, 26 Nov 2019 17:37:30 GMT

Great news! Megalytic has introduced resizable widgets for your custom reports! As we’ve mentioned in a previous post, it’s crucial when presenting data in your reports, to display it in a way that’s easily digestible for your clients (and co-workers) to understand.

TapClicks Acquires Megalytic to Further Expand Global Footprint

staff@megalytic.com (Megalytic Staff) — Wed, 30 Oct 2019 13:15:17 GMT

SAN JOSE, Calif. -- October 30, 2019 -- TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, today announced that it has acquired Megalytic, a leading provider of client reporting and dashboard solutions. Known for its ease of use and automated reporting capabilities, Megalytic will now feature access to the hundreds of proprietary data connectors included in the TapClicks MarketPlace to offer digital marketers the seamless integration of data from the full breadth of popular marketing and advertising tools used in the industry today.

Agency Markup for Advertising Reports in Megalytic

staff@megalytic.com (Megalytic Staff) — Fri, 06 Sep 2019 16:16:38 GMT

Agencies that provide advertising services for clients often get paid by marking up the cost of that advertising. For example, the client and agency may agree to run a Facebook advertising campaign and the client will pay the agency the Facebook ad costs for the campaign plus 15%. That additional 15% is referred to as the "markup".

Megalytic Introduces YouTube Analytics Reporting

staff@megalytic.com (Megalytic Staff) — Thu, 25 Apr 2019 12:42:05 GMT

Megalytic has recently introduced integration with YouTube Analytics. Much of the YouTube channel and video analytics data that is available in YouTube Studio can now be pulled into Megalytic reports.

Google Analytics Training Options

staff@megalytic.com (Megalytic Staff) — Tue, 15 Jan 2019 16:16:52 GMT

Google Analytics is an indispensable tool for digital marketers. But, with so many metrics and reporting options, it can be overwhelming to figure out on your own. Luckily, there are a lot of great training options out there. In this post, we look at the various types of Google Analytics training that are available and provide insight to help you decide which is best for you.

An Example Instagram Report Template for Agencies

staff@megalytic.com (Megalytic Staff) — Fri, 21 Dec 2018 19:09:33 GMT

2018 was the year that Instagram became a major internet marketing platform, with nearly one billion users. If you didn’t already have a brand presence on the social media platform, you probably started one, or wanted to. Both organic posts and paid advertising on Instagram can bring great value to your brand’s marketing program.

Once you get your Instagram campaigns up and running, you are probably wondering how best to determine their performance. You want to demonstrate the value of these campaigns, know where you’re doing well, and where you can improve for the future. You’re probably going to start doing a monthly report on Instagram performance. Luckily, this is not a difficult process. It’s very similar in many ways to other reports you may already be producing. In this post, we’ll present a template to help you jump start your Instagram reporting.

How to Get Google Analytics Certified: Step-by-Step

staff@megalytic.com (Megalytic Staff) — Fri, 14 Dec 2018 18:20:50 GMT

Every digital agency and internal marketing group needs a Google Analytics expert. Since you are reading this post, you’ve probably decided that you want to be that expert. Or maybe you’ve been “volunteered” for that role by your team!

Either way, congratulations! Mastery of Google Analytics is an important milestone in becoming a proficient digital marketer. A good start is to become certified by passing the Google Analytics Individual Qualification (GAIQ) exam. In this post, we walk through the process, step by step, of getting Google Analytics certified.

Digital Marketing Reports - The Key Components

staff@megalytic.com (Megalytic Staff) — Tue, 11 Dec 2018 14:36:51 GMT

Whether you do digital marketing for an agency or an internal team, you probably need to create monthly reports summarizing the performance of your campaigns. These reports showcase the successes of your marketing strategies and highlight where improvements can be made. There are tons of marketing metrics out there-- it’s hard to know what to include in your monthly report and how to display the data. And the results themselves might get lost-- even if you’ve massively improved campaign performance -- if you don’t present the data in a way that your team comprehends and engages with.

In this post, we’ll look at some of the key components of digital marketing reports that add the most value for your clients and colleagues.

How to Share Access to a YouTube Brand Account With Your Agency

staff@megalytic.com (Megalytic Staff) — Tue, 20 Nov 2018 18:53:13 GMT

Businesses of all sizes are expanding their use of YouTube videos for marketing and customer support. But, how do you share access to your business YouTube account with other people who work with you - especially your agency?

The key is to use a Google Brand Account to host your YouTube videos. Brand Accounts are Google’s solution for businesses that need to share and collaborate on managing a brand across Google properties.