---
title: Demographic Data
description: Megalytic supports Google Analytics demographic data, so that you can create charts and tables that display metrics by gender, age group, affinity category, in-market categories, and other categories.
---

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# Demographic Data

Megalytic supports [Google Analytics demographic data](https://support.google.com/analytics/answer/2799357?hl=en), so that you can create charts and tables that display metrics by gender, age group, affinity category, in-market categories, and other categories.  
Support for this data is provided in all the Demographics widgets, as well as the general purpose widgets like Metric Timeline, Rolling Average Comparison, Double Axis, etc.

If you type the word “demographics” in the search bar of the widget library, you can see the special-purpose Demographics widgets.

![demographics-widgets-813x1024](https://resources.tapclicks.com/hubfs/demographics-widgets-813x1024.jpg)

In the widget editor for these widgets, you can select the demographic dimension that you want to show. Here, you can see how to pick the Demographic dimension in the “Conversion by Demographics” widget.

![widget-editor-demographics-237x300](https://resources.tapclicks.com/hubfs/widget-editor-demographics-237x300.jpg)

The result is a bar table showing the conversion rates by age group.

![conversion-by-age-group-1024x322](https://resources.tapclicks.com/hubfs/conversion-by-age-group-1024x322.png)

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